About Fireside

Our Purpose

We at Fireside Pine believe in the healing power of nature. Whether you're hiking in the mountains, sitting around a campfire, or simply enjoying a walk around the park, we believe in the positive effects on both physical and mental health. We hope that everyone gets to spend time in nature on a regular basis but we also know that our lives are busy. We strive to bring a reminder home to you. Our designs are inspired by the stunning landscapes and awe-inspiring natural wonders that surround us in the Pacific Northwest. We want to provide the healing power of nature to those who have sacrificed for our freedom to enjoy all that our country has to offer. We proudly donate a portion of all proceeds to support the mental health of our veterans.

25% of proceeds are donated to veteran non-profit foundations

Our Story

Fireside Pine was founded by a husband and wife team who manage their family life and jobs while creating a socially responsible athleisure clothing company. They are pursuing their dream of supporting Veterans by helping them get into nature and establishing a clothing company of premium quality clothing made in the USA.

2024 Veteran Business Owner of the Year Winner

Husband-and-wife duo Eric and Samantha Stephenson founded their clothing brand Fireside Pine in 2022 on the philosophy that nature gives the freedom to heal. As a veteran-owned and American-made clothing brand that features hoodies, leggings, T-shirts and hats, the designs inspire individuals to recall their experiences in nature and the tranquility those memories bring. “We recognized a gap in the market for exceptionally comfortable, everyday clothing that not only supports mental health but also champions American businesses,” Eric shared. “As a veteran-owned business, we were driven by a commitment to give back to our fellow service members. We saw an opportunity to make a meaningful impact by supporting veteran-focused nonprofits, thereby extending our mission beyond the realm of commerce to contribute positively to the veteran community. This dual focus on enhancing mental health through nature-inspired clothing and supporting veterans reflects the core reasons behind our decision to launch Fireside Pine.”

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Eric

Eric was born and raised in Fairbanks, Alaska where he spent time in the woods and on the river enjoying nature and its beauty. Eric joined the US Army Reserves when he was 17 as a Medic and X-Ray technician. He served at Fort Sill, OK, Fort Sam-Houston, TX, Fort Jackson, SC, and Fort Wainwright, AK. Eric’s last unit was with the 1-518th regiment in NC before moving back to Alaska. Eric met Sam in Alaska a few years later when they worked for the same company. They got married and 8 years later moved to Boise, ID. Eric and Sam completely fell in love with Boise, the stunning nature, breathtaking views and the welcoming community they now belong to. They are so proud to call Idaho their home.

Sam

Sam was born in Castro Valley, CA and moved to Anchorage, AK when she was 24. She has always loved nature and the outdoors- the serenity of a mountain range, a calm lake and a gorgeous sunset. Nature is a reminder that everyday stresses and worries are trivial compared to the mountains and forests that have existed for generations. The outdoors can quiet cyclical mental chatter and nurture mental health. It is moments like sitting by a campfire or horseback riding through the mountains that brings the mind back to focus on what is truly important in life.